Enhancing Customers’ Marketing Campaigns Through On-Hold Messaging
November 19th, 2025 by admin
Powerful Technology Enables Companies to Extend Their Brand Image and Promote Their Value Proposition to Specific Audiences Cost Effectively
HUNTSVILLE, TX - Parker Data & Voice, LLC , an industry leader in unified communications, announced today that the company is placing greater emphasis on enhancing their customers’ marketing campaigns through the utilization of on-hold messaging. During a recession, marketing is one of the first line items that is typcally reduced; however, those organizations that continue to market experience faster growth when the economy recovers. On-hold messaging is an inexpensive tool that delivers phenomenal results and allows companies to continue to communicate their core messages. Most small to mid-sized businesses miss out on the opportunity to market to their customers while they wait on the phone. The technology that Parker Data & Voice, LLC has brought to the marketplace enables organizations to extend the brand image, while at the same time promoting their value proposition to specific audiences cost effectively.
A number of studies have been conducted over the years illustrating the marketing power of on-hold messaging as well as the negative impact complete silence has on those that are made to wait on hold. For example, Voice Response Magazine reported that 60% of callers placed on hold with silence for longer than 40 seconds hang up, while 34% of those callers never call back. “Onhold messaging is not a new technology or marketing concept by any means,” explained Bill Parker, President of Parker Data & Voice, LLC . “Unfortunately, most companies have not implemented it. Their callers either hear dead air or some form of meaningless elevator music. As a result, companies may lose potential customers forever or miss out on the opportunity to tell them valuable information.”
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